Othmar Lehner
Helsinki | Vienna
Portrait | Fashion | Art Direction
VelvetShadows embodies a creative synthesis where refined aesthetics meet narrative depth, crafting imagery that transcends mere visual representation. Our practice navigates the intersection of artistic portraiture, fashion photography, and sophisticated art direction, defined by a meticulous exploration of chiaroscuro, texture, and symbolic composition.
Inspired by the duality intrinsic to our name—velvet's tactile sophistication entwined with shadow's enigmatic depth—we curate visuals that evoke sensory resonance. Each project engages intimately with the interplay of form and meaning, crafting images that resonate emotionally and align strategically with established brand identities and narratives.
At VelvetShadows, the production process integrates conceptual rigor and aesthetic precision, adhering closely to brand guidelines, moodboards, and strategic intentions to amplify visual storytelling. Portraiture and fashion become mediums for articulating deeper narratives—portraits unfold as visual discourses exploring identity, beauty, and authenticity, while fashion imagery embodies expression beyond the surface, communicating the essence of brands through an artistic lens.
Our collaborations extend across prestigious editorial platforms, recently featured in Vogue España, Vogue México, Beautica, GMARO, Ellas, and Malvie. Each publication underscores our commitment to delivering imagery that not only captures but also deepens the viewer's experiential connection, creating lasting resonance between the audience and the brand.
VelvetShadows is not merely about photographic documentation; it is an artistic journey into capturing ephemeral moments with enduring elegance, crafting narratives that illuminate the subtle poetry hidden within shadows.
VelvetShadows | Revealing narratives within shadows.
Othmar Lehner
Creative Director & Photographer

Velvetshadows Photography
Othmar Lehner, Schmiedberg 18, A-4483 Hargelsberg